ArcelorMittal: Season 2 Episode 11

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ArcelorMittal: Season 2 Episode 11

Duration: 3 minutes and 58 seconds

Country: United Kingdom

Language: English

License: CC - Attribution Non-commercial No Derivatives

Genre: None

Views: 511 (424 embedded)

Posted by: zad on Aug 6, 2008

ArcelorMittal: Season 2 Episode 11

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[♪ energetic music ♪] Ignacio A. >> Before leaving home every morning, we use 50 tons of steel.
Ellen >> Whether we know it or not, it's in our washing machines. It's in our dishwashers.
It's in the exhaust pipe of our cars.
Michiel >> A lot more is possible with steel than everybody thinks.
[ArcelorMittal]
[ArcelorMittal inside transforming tomorrow Episode 11: Steel in Design]
[♪ medium tempo rock music ♪]
Juan >> Anything that you can think, it's always connected with steel.
[Juan Mana Commercial General Manager, ArcelorMittal, Spain] Juan >>It's bridges, hospitals, it's rail, it's communications.
It's everything.
Michiel >> The biggest challenge of working with steel is convincing everybody, including the steel industry,
[Michiel Cohen Living Steel Architect, capazed] >> that there is a lot more possible with steel than everybody thinks.
Steel has got potential that you can't reach with automobiles.
[Every year, demand for stainless steel in home appliances is increasing.ArcelorMittal is working with clients to find new improved steel solutions]
[Map of Italy]
[Marco Marini Chief Supply Chain Officer] I love stainless steel for the same reason that I believe all consumers love it.
It gives this feeling of quality to the product--of sturdiness.
Ellen >> The environmentally friendly reputation of the appliances is something
[Ellen Brooke Global Key Account Manager, ArcelorMittal] >> that's, obviously, been a big preoccupation.
Marco >> The impact on environment is extremely low.
Michiel >> It's definitely the most efficient and the most environmentally friendly that I can think about.
Marco >> When you are a leader, you have to work with the leaders.
From ArcelorMittal, we've got good quality. We've seen also innovation.
This would be used more and more.
[Architects around the world are using more and more steel in their designs than ever before.]
Cesar >> Architects need to learn to think in steel
[Cesar Caicoya Executive Architect, IDOV] >> if they want to work in the 21st century.
[Map of Spain]
[Guggenheim Museum Bilboa, Spain] Juan >> The Guggenheim is one of our main customers.
We work with design. We have been providing some help and some advisory with engineering and we're supplying the materials.
[♪ energetic rock music ♪]
Juan V. >> The museum was the first project happening in this area
Juan Ignacio Vidarte Director General of the Guggenheim Museum, Bilboa] and it has helped to form the character of the place.
Bilboa is traditionally a steel-making city and I think the building reflects that relation between the city and the steel.
[♪ Medium tempo instrumental ♪] [World Renowned sculptor, Richard Serra, also works alongside ArcelorMittal to produce his art.]
Ignacio A. >> Richard Serra is one of the most important living sculptors in our days.
He made the pieces in the ArcelorMittal factory in Germany.
[Ignacio Agreda Director of Communication, ArcelorMittal, Spain] He was attracted by the steel and the potential of the steel.
Juan V. >> This connection with Richard has been, for us, a very important part of the life of the museum.
The support of ArcelorMittal is absolutely essential to fulfill our goals at the level of excellence that we try.
[♪ energetic rock music ♪]
Ignacio A. >> The challenge is to continue looking for innovative solutions for making easier the life of the people.
Cesar >> We need the steel industry to support us with knowledge, with the improvement of the product.
Marco >> Steel is a material that is enabling us to give them this message of design...
...this message of sturdiness, of durability.
Juan >> The huge evolution of the technology connected with the steel--that has made possible some projects.
Without this technology, those projects would be impossible.

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